Mindless Sophistication Events
http://www.mindlesssophistication.com/
info@mindlesssophistication.com
416-251-3278
Breaking free of the preconceived notions associated with wedding and event planning, Sandra Aaron has defined the uniqueness of Mindless Sophistication Events through creativity and independence. Having been professionally planning events since 1994, Sandra has become renowned for her destination weddings and recognizing the individual wants of each couple, refusing to deign to the status quo by confining or limiting clients, and choosing instead to embrace the concept of custom design and tailored-made packages. Offering in-house travel booking as well as the trademarked Wedding Concierge (a service that ensures a pleasant and memorable guest experience), Sandra considers planning just the beginning.
“When I brought weddings and social occasions into my portfolio, it was a whole new world,” she begins. “A wonderful world. I love planning all events, but weddings are so personal. When I work with a wedding couple, I get to know the real them. It allows for a whole new level of creativity because I’m helping express a couple’s personality – the guests are more than guests, they’re friends and family. This is a hallmark moment in people’s lives, and it’s a real honour to be involved in it.”
With a background in corporate and non-profit special events, Sandra’s experience in planning and design has never been limited to the GTA. But since Mindless Sophistication Events is renowned for its destination weddings, she quickly had to learn the workings of the travel industry upon beginning her journey, fueling her education through determination to offer clients the best possible options for their special day.
“For me, the biggest transition [from corporate special events to weddings] was not having a full understanding of the travel industry,” reveals Sandra. “In the corporate world, if there was a question about travel, the client wasn’t coming to me – that’s why it didn’t take long to decide that in order to serve my clients best, I had to learn
about the travel industry.”
“I firmly believe that in order to plan a destination wedding properly, it’s important to understand both industries,” she continues. “A travel agent that specializes in weddings but doesn’t understand them beyond booking the package is not enough – and a wedding planner who plans destination weddings without knowing travel or working with an agent who fully understands wedding isn’t enough. I don’t need to plan every destination wedding, but I do want to help as many couples as possible have the best destination wedding planning experience.”
Having worked in the field for almost two decades, Sandra’s approach to event planning and design has undoubtedly set her apart in the industry. But while she remains honest about “knowing her limits”, Sandra stays true to who she is; assuring clients that while she may not be the perfect wedding planner for them, she can match them to someone “who might be the right fit”.
“I have no problem letting someone else take the lead if they would do a better job for that couple,” Sandra shares. “In many cases, we take my best skills and their best skills to create a unique team for the couple. That means better service.” “I’m constantly pushing my limits – I see a lot in the world to be inspired about,” she adds. “The most valuable lesson is to never stop learning. When I got certified, I did it as a learning experience – I wasn’t thinking about making weddings part of my business. I’ve been planning events for a long time, [and] mixing things up by adding local and destination weddings has opened up a whole new world for me. I’m totally engaged – it’s an addition I’ve never regretted.”
Mindless Sophistication Events
http://www.mindlesssophistication.com/
info@mindlesssophistication.com
416-251-3278
